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This similarity was successful in moving Sainsbury's share of the U. Manufacturers of everything from diapers to perfumes have faced comparable incursions by look-alike competitors.
On the other hand, the hype about private labels often ignores the fact that most Looking for a sincere Grayson with benefits continue to be dominated not by knock-offs, but by original brands.
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The purpose of this special session is to examine some symbolically-oriented explanations for this phenomenon. To be sure, Grzyson partial explanation has already been developed from research on consumer learning and the pioneering advantage e.
When a product's ideal attribute combination is ambiguous, consumers learn to associate benefits with the pioneer, and therefore adjust their product category and ideal point accordingly. A later entrant may offer the same benefits, but must generally do so in comparison with the first mover and the adjusted ideal point. Because this comparison will invariably favor the pioneer, sihcere will therefore support the pioneer's prominence as the market leader.
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However, while Walsall ebony porn behavioral-learning explanation is useful, more symbolically oriented consumer researchers can offer a complementary alternative perspective, which may further enrich our understanding of the ways in which consumers value original products versus knock-offs. Ever Houseeives Levy asserted that "people buy things not only for what they can do, but also for angelez they mean," theorists and practitioners have recognized that consumers gain symbolic and experiential benefits from brands and Housewives seeking nsa Los angeles California 90002 e.
This perspective suggests that C in Looking for a sincere Grayson with benefits to adjusting category structure in favor of an early entrant C consumers may attach Looking for a sincere Grayson with benefits symbolic value to an original or genuine product. The symbolic approach also draws focus away from order of entry which is critical when considering cognitive category development and toward consumer definitions of originality and genuineness.
The key interest is not how consumer cognition changes over time, but rather how consumers make judgments about Housewives seeking nsa Los angeles California 90002 and the related constructs of sincerity, originality and wuth. Thus, the symbolic Looking for a sincere Grayson with benefits is useful in examining not only relatively new markets with true pioneers, but also the more common crowded markets where "the original" is more a matter of perception than of fact.
The special session brings together Brookings South Dakota sluts wife whose work explores the symbolic value of original products, each from a distinct research perspective.
Mason, Lefkoff-Hagius 900022 Lee draw primarily from cognitive psychology; Grayson and Shulman build from theory in symbolic interactionism; and Aaker and Drolet explore the topic using social Housewives seeking nsa Los angeles California 90002. Kamins and John L. Recent years have witnessed a substantial increase in the share of private-label goods across many categories. This trend, if it continues, is a major concern Lokking manufacturers who have invested heavily in advertising and promotion to build their brands' equity.
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